Books about how to write books

Over the last 2 years, I've been writing 2 books.  REMEMBERSHIP is at the printer and I just signed the proof this morning (May 13, 2011).  It should be done by the end of May.

I'm particularly excited about my next project.  The working title, for now, is Business Tips from Experts You've Never Heard Of.

I've been reflecting on what it took to get to this point - a lot - especially as so many friends and colleagues have inquired about the process.  While most of them are curious to know how it is that I have enough to say to fill a whole book, I find that my favorite questions are about the business side of self-publishing.

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The problem with being obvious

Back in the early 70's, the world's strongest shoe brand was born. Rather than calling it "The World's Best Shoes," Phil Knight called it Nike.

If Facebook was named "Another Social Network," it wouldn't be the world's largest.

There's more market power in being less obvious. I bet "The Human Bean," the coffee drive-thru near my home, does more business than one called "Coffee, Espresso & Stuff."

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